Volume 43: Energy Transitions toward Carbon Neutrality: Part VI

A Hydrogen-driven Sustainable Marketing Strategy for Future Energy Hubs Sara Ramezani, Fahimeh Mollaahmadi, Amir Safari

Abstract

The purpose of this research is to determine sustainable marketing strategies for the future Norwegian energy hub, specifically emphasizing hydrogen energy. It offers a strategic plan for stakeholders in hydrogen-based energy sector, analyzing the capabilities and limitations under the field of strengths and weaknesses, and opportunities and threats (SWOT) in a macro and strategic way. The study employs SWOT and quantitative strategic planning matrix (QSPM) methods to assess all the alternative strategies. Also, at the end, an aggressive macro strategy for the use of hydrogen in the energy sector is formulated as the result of the research. The current research can be also a guide and a suitable model in formulating sustainable energy marketing strategies for Qatar as another country with huge natural gas resources, which at the same time supports sustainable development.

Keywords Sustainable marketing strategy, Energy hub, Hydrogen, SWOT, Norway, Qatar